Michael LeboFrealy. Development of the digital product brandTASKS: qualitative consumer research; desk research of the market and competitors; brand strategy; brand platform; visual communications…6 min read·May 23, 2022----
Michael LeboNaumen. Rebranding of an IT companyTASKS: brand audit research; brand platform; slogan of global positioning; updating the corporate identity concept; brand book.7 min read·May 23, 2022----
Michael LeboHow to work with a metaphor. Based on the example of 10 casesThe brand metaphor is a necessary tool that allows you to literally “get inside the head” of the consumer, gather information and decipher…7 min read·Apr 4, 2022----