Frealy. Development of the digital product brandTASKS: qualitative consumer research; desk research of the market and competitors; brand strategy; brand platform; visual communications…May 23, 2022May 23, 2022
Naumen. Rebranding of an IT companyTASKS: brand audit research; brand platform; slogan of global positioning; updating the corporate identity concept; brand book.May 23, 2022May 23, 2022
How to work with a metaphor. Based on the example of 10 casesThe brand metaphor is a necessary tool that allows you to literally “get inside the head” of the consumer, gather information and decipher…Apr 4, 2022Apr 4, 2022
